Publitas does the opposite of what Marvia does, in a way. It lets you transform your traditional publication material to an online experience. The tool, called ePublisher, is very feature-rich and is attracting a lot of attention. You can input your material in PDF format to the application and it will generate online content. You can then enrich the content with extra functionality, such as supporting shar- ing in social networks, and adding music, video, search, and print. The challenge with the Publitas software is that its existing customers are established and well- known businesses that are sometimes already so powerful that exposure ratings resemble those of a mass medium like television.